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Profile
of the average internet buyer
General:
Average Age: 33
Female: 35%
Male: 65%
Average income: $59K
Total
respondents to Survey:
USA: 74%
Europe: 11%
Canada: 9%
Internet
Usage:
78% of respondents use their web browser more than once a
day
38% use it more frequently than 4 times a day
40% use the web 1-4 times a day
19% use it less frequently than once a day
Many
people shop on line:
33% have bought multiple products online
46% have never bought anything online
7% never access product information on the internet
53% of Netters between ages 19-25 have never bought online
What
do users access on the net ?: 48%
reported they accessed a local/community web page most of
the time.
14% use a local web sight several times a week
Older respondents tend to access a local web sight more
frequently than younger, 23% access them at least once a
day
Primary
use of web browser (most people checked off multiple
categories):
79% information
65% entertainment
51% work/research
How
do the netters find out about your web page?:
91% find out about webpages from links on other webpages.
83% from popular search engines
64% from popular magazines
59% friends
44% radio
40% newspaper
Web
Browser bookmarks; how likely are they to
"bookmark" you ?:
77% have between 11-50 bookmarks
19% have over 100 items listed
Marital
status:
41% married
41% single
10% living with someone
5% divorced
Occupation:
30% educational
28% computer related
19% professional and management career
General
Info:
Over 50% of users access the internet from home
and pay for it themselves (as opposed to work)
57% have one or more college degrees
88% use English as their first language
38% percent of Montana farms and ranches now have Internet
access
87% Caucasian
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